Light Industry was created by Colin Brissey out of a passion for helping founders and early stage company leaders deliver the most impact to their customers and reap the rewards of that impact.

Through experience gained at companies as large as IBM and CA Technologies and as small as 5 people in a tiny office, Colin has learned a lot about what to do, and more importantly, what NOT to do when building a new company, product, or team.

Building on the principle of “starting with why”, and then taking that why and projecting it outward into every facet of the business, Light Industry builds on core strengths to create stories that resonate and motivate, leading to more business that sticks for the long term.

Great work is light, not heavy.

Simplicity isn’t just more beautiful, it’s more functional. Simple ideas and lightweight processes are easier to create, launch, measure, and manage.

Our Values

Move fast, be patient.

We implement new things quickly - field marketing, sales messaging, process changes. Once those new things are in place, we are patient in gaining the learnings from the change.

Culture starts at the top.

The leader in any organization sets the tone for everything that the organization does, says, thinks, and feels. Culture is built, not born, and it needs to be managed every day.